I loved to Yelp to give local small businesses that gave me
great service a leg up online. I just learned yesterday however that Yelp filters what we write. They filter the good reviews. Why?
great service a leg up online. I just learned yesterday however that Yelp filters what we write. They filter the good reviews. Why?
The almighty dollar kids. Yelp wants business owners to purchase a business listing. If a business does this, they release the good filtered reviews. Instant good Yelp profile if you pay for it. They are currently being sued by businesses over this as I blog.
Want further proof? One of my clients, Moynihan Lumber of Beverly, has a horrible Yelp
rating page. My professor showed me how to check for the unfiltered results on Yelp. The result? A stellar Yelp rating page for Moynihan Lumber of Beverly with four great reviews to counter the one bad review. I was shocked.
rating page. My professor showed me how to check for the unfiltered results on Yelp. The result? A stellar Yelp rating page for Moynihan Lumber of Beverly with four great reviews to counter the one bad review. I was shocked.
Yelpers beware. Your
hard work and witty banter may be hidden while Yelp corporate keeps good
reviews hostage for pay.
hard work and witty banter may be hidden while Yelp corporate keeps good
reviews hostage for pay.
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